Brickhouse Cardio Club to open first Miami area studio

Posted on Jun 4, 2013

Virginia Montes Fonseca to open first Brickhouse Cardio Club in the Miami area


Charleston, WV (June 4, 2013) – Charleston, WV-based Brickhouse Cardio Club has announced its newest franchisee, Virginia Montes Fonseca, who will open her studio in Miami, Florida.  Fonseca will be the first Brickhouse franchisee in the Miami area.

Brickhouse Cardio Club now has franchisees in 20 states and Ontario, Canada.  Virginia will be the fifth franchisee in Florida.

“We are very excited Virginia has decided to join us as our first franchisee in the Miami, Florida area,” Brickhouse founder and CEO Vic Sprouse said.  “Miami, FL is very exciting to us.  Our franchise requires Zumba® Fitness as our anchor fitness format in our studios.  As the headquarters for Zumba® Fitness, Miami is the birthplace of Zumba® and we are excited to begin opening studios there.  Miami is a perfect area for a Brickhouse Cardio Club and Virginia will be an excellent franchisee.  Brickhouse Cardio Club and Virginia will soon begin helping the ladies of Miami achieve their fitness goals.”

Brickhouse Cardio Club franchisee Virginia Montes Fonseca added, “I am very excited to be opening my own Brickhouse Cardio Club. The Brickhouse concept is perfect for the Miami area and Miami will soon get to feel the music in an awesome Brickhouse Cardio Club fitness studio.  The Brickhouse focus is on helping our members and I’m ready to help the people of our area meet their fitness goals.”

“The ladies of Miami, Florida are going to love Brickhouse Cardio Club and our fitness franchise concept,” Co-owner Misti Janey said.  “We are excited to bring Brickhouse Cardio Club to the Miami area and we are excited to expand our franchise in the birthplace of Zumba® Fitness.  Our studios are built for group fitness classes like Zumba® and our concept will thrive in the Miami area.”

Co-owner Marie McDavid said.  “The most important aspect of entering another state is finding the right franchisee for the area and we certainly have found her in Virginia.  We continue to be thankful for the strong response to our Brickhouse Cardio Club brand.  We will be announcing more franchisees in more states soon.  We are here to help new franchisees, just like Virginia, have success.  We provide training, support and advice on how to run a successful studio and we give our franchisees the best chance for success.  ”

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About Brickhouse Cardio Club:  Brickhouse opened its first location in Cross Lanes, West Virginia in September 2010 and soon followed with a Charleston location in October 2010.  Since then, the Brickhouse Cardio Club fitness studio franchise has added franchisees in 20 states including West Virginia, Pennsylvania, Maryland, Virginia, Delaware, Missouri, Oklahoma, Texas, North Carolina, Ohio, Washington, Rhode Island, Florida, Washington, New Jersey, Kansas, South Carolina, New York, Georgia, and California.  It recently announced its expansion into Canada and will open there in 2013.

Brickhouse Cardio Club fitness studio franchise continues its expansion throughout the country and its concept focuses on providing a comfortable, supportive atmosphere to help its members achieve their fitness goals through group fitness classes.


About Virginia Montes Fonseca: Virginia was born in Tampa, FL and is the youngest of three siblings from Chinese/Cuban decent.  Her family spent many summers with relatives in Miami and after the passing of her father in 1993, she relocated to the Kendall area in southwest Miami.

Virginia married her high school sweetheart in April 1996 and her and her husband, an active duty Marine, were relocated to California in 1997 where their relocation to California expanded over a fourteen year period.

Virginia spends her spare time training in Taekwondo, competing in various tournaments, and being an instructor.

In May 2011, her family relocated back to Miami where Virginia is currently employed at Kohl’s Department store as an Area Supervisor.

In addition to her work, Virginia is also currently enrolled in college taking the Patient Care Technician course.  Virginia is dependable, outgoing, loud and a go-getter!   She’s a people person and the owner of Deja Vu Pampered Salon & Spa, giving her customers the best overall spa experience. Going into the fitness business will allow her the opportunity to get herself in better shape and provide other people with a life changing experience with Brickhouse Cardio Club.

For more information about Brickhouse Cardio, call Vic Sprouse at 304-993-4937 or visit the website,